ISBM Webinar Archives
To view a recording of the archived webinar, click the appropriate link. To download the recording, right-click the link and select either "Save Target As" or "Save Link As."
Archived Webinars
Title: NetPromoter® Economics: Exploring the Economic Impact of Word of Mouth Webinar
Presenter: Dr. Vince Nowinski, Director of Methodology at Satmetrix
Date: October 29, 2008
Duration: 59 min
Title: Proven Approaches for Successfully Partnering with Sales
Presenter: Michael B. Moorman, Managing Principal, B2B Marketing and Sales, ZS Associates
Date: October 24, 2008
Duration: 59 min
Title: Trade Show Effectiveness
Presenter: Ruth Stevens, President, eMarketing Strategy
Date: September 18, 2008
Duration: 53 min
Title: Sales Effectiveness 2010
Presenter: Dave Stein, CEO & Founder, ES Research Group, Inc.
Date: June 12, 2008
Duration: 60 min
Title: Measuring Customer Lifetime Value with Marketing Engineering for Excel MEXL
Presenter: Dr. Arnaud De Bruyn,Assistant Professor of Marketing, ESSEC Business School,Associate Research Program Director, ISBM
Date: March 13, 2008
Duration: 60 min
Title: B-to-B Marketing Trends 2010
Presenter: Ralph Oliva, ISBM Executive Director, Penn State
Date: January 31, 2008
Duration: 60 min
Title: Innovating Faster and Smarter - Frameworks for Open-Innovation
Presenter: Dr. Mohan Sawhney, McCormick Tribune Professor of Technology, Kellogg School of Management, Northwestern University
Date: December 5, 2007
Duration: 60 min
Title: How To Own The SMB Market
Presenter: John Fox, President and Founder, Venture Marketing
Date: November 19, 2007
Duration: 49 min
Title: New Technology Forecasting With Bass Model MEXL
Presenter: Dr. Arvind Rangaswamy, Anchel Professor of Marketing, The Pennsylvania State University
Date: November 14, 2007
Duration: 61 min
Title: Building Effective B-to-B Marketing Plans - From Launch to Maturity
Presenter: Dr. Robert Thomas, Professor of Marketing, McDonough School of Business, Georgetown University
Date: November 1, 2007
Duration: 60 min
Title: Innovative Marketing--A Strategic Approach to Supporting Sales and Creating Demand
Presenter: Nigel Ball, Vice President of Marketing, Technology Solutions Group, HP Americas, Hewlett-Packard
Co-Sponsored by FranklinCovey's Sales Performance Group
Date: October 9, 2007
Duration: 59 min
Title: Marketing Resource Allocation with ReAllocator MEXL
Presenter: Dr. Gary L. Lilien, Distinguished Research Professor of Management Science at Penn State, ISBM Co-Founder and Research Director
Date: September 12, 2007
Duration: 61 min
Title: How to Develop a World Class Process for Recruiting Top Sales Talent
Presenter: Dave Kurlan, Founder, Objective Management Group, Inc.
Date: September 11, 2007
Duration: 58 min
Title: Product Design and Customer Segmentation with Conjoint Analysis MEXL
Presenter: Arvind Rangaswamy, Anchel Professor of Marketing, Penn State
Date: July 18, 2007
Duration: 60 min
Title: B-to-B Segmentation for Greater ROI with Cluster Analysis MEXL
Presenter: Dr. Gary Lilien, ISBM Research Director
Date: May 15, 2007
Duration: 59 min
Title: Creating a World Class Sales Organization
Presenter: Paul Tsaparis, CEO and President of HP Canada, Hewlett-Packard
Date: April 2, 2007
Duration: 59 min
Title: Segment Targeting and Project Prioritization for Greater Profit
Presenter: Dr. Gary Lilien, ISBM Research Director
Date: March 6, 2007
Duration: 63 min
Title: Key Account Management - Planning and Strategies
Presenter: Dr. Wesley J. Johnston, CBIM Roundtable Professor of Marketing, Director, Center for Business and Industrial Marketing, J. Mack Robinson College of Business, Georgia State University
Date: January 10, 2007
Duration: 62 min
Title: Evidence Marketing
Presenter: Amir Hartman, Founder and Managing Director, Mainstay Partners
Date: December 13, 2006
Duration: 57 min
Title: Product Positioning in the B-to-B Marketplace
Presenter: Dr. Gary Lilien, ISBM Research Director
Date: November 2, 2006
Duration: 59 min
Title: Double Loop Marketing
Presenter: Christian Sarkar, Founder, Double Loop Marketing LLC
Date: October 11, 2006
Duration: 60 min
Title: Service Innovation
Presenter: Jeneanne Rae, President & Co-Founder, Peer Insight
Date: September 19, 2006
Duration: 60 min
Title: B2B Blogging - A New Evolution of Marketing
Presenter: Rick Short, Indium Corporation
Date: June 13, 2006
Duration: 61 min
Title: Initiating New Opportunities and Gaining Insights Into Customers
Presenter: Scott Savage, FranklinCovey's Sales Performance Group
Date: May 23, 2006
Duration: 60 min
Title: B-to-B Segmentation to Support Profitable Growth
Presenter: Dr. Gary Lilien, ISBM Research Director
Date: April 26, 2006
Duration: 60 min
Title: Creating Good Profits with Net Promoter
Presenter: Richard Owen, Satmetrix
Date: April 5, 2006
Duration: 60 min
Title: Using Customer Franchise Value to Measure Short and Long-Term Return on Marketing Investment
Presenter: Pat LaPointe, MarketingNPV
Date: March 22, 2006
Duration: 55 min
Title: ISBM Marketing Trends Overview
Presenter: Ralph Oliva, ISBM Executive Director, Penn State
Date: January 10, 2006
Duration: 55 min
Title: Managing the Customer Experience
Presenter: Lou Carbone, Founder and Chief Experience Officer, Experience Engineering
Date: October 11, 2005
Duration: 58 min