ISBM Audio Insights Podcast Series

Customer Value Propositions and Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 24 Jul 2007 12:00:00 EDT

Interview with Dr. James Anderson, Irv Gross Distinguished Fellow, ISBM

Global Tectonics - What Every Business Needs to Know

podcasts@bostonconferencing.com (ISBM) — Tue, 31 Jul 2007 12:00:00 EDT

Please contact ISBM for more information

Asymmetric Partnerships: Win-Win, or Win Lose?

podcasts@bostonconferencing.com (ISBM) — Tue, 07 Aug 2007 12:00:00 EDT

Interview with Dr. Venky Shankar, professor of marketing, and Coleman chair in marketing, at Texas A&M University

Creating Customer Engagement in Business-To-Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 14 Aug 2007 12:00:00 EDT

Interview with Dr. Das Narayandas, James J. Hill Professor of Business Administration, Harvard Business School

Building Links between Customer Satisfaction, Loyalty, and Performance in Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 21 Aug 2007 12:00:00 EDT

Interview with Dr. Raj Grewal, associate research director, ISBM

Getting Better New Offering Ideas at the Get-Go: What's Working in Business Markets

podcasts@bostonconferencing.com (ISBM) — Tue, 28 Aug 2007 12:00:00 EDT

Interview with Dr. Scott Edgett, cofounder and president Of Stage-Gate Inc., And the Product Development Institute

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

podcasts@bostonconferencing.com (ISBM) — Fri, 19 Oct 2007 12:00:00 EDT

Satish Nambisan and Mohan Sawhney are coauthors of the new book, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World.

Integrated Marketing in Today's "Push and Pull" Marketplace

podcasts@bostonconferencing.com (ISBM) — Fri, 21 Dec 2007 12:00:00 EST

Interview with Don Schultz, President, Agora, Inc. and Heidi Schultz, Executive Vice President, Agora, Inc.

Creating New Value: The Phenomenon of the "Serial Innovator" in Large Mature Organizations

podcasts@bostonconferencing.com (ISBM) — Mon, 03 Mar 2008 12:00:00 EST

Speaker: Abbie Griffin

Innovation and Segmentation in Business Markets: Closing the Market Research Gap

podcasts@bostonconferencing.com (ISBM) — Tue, 02 Sep 2008 15:00:00 EDT

Dr. Robert J. Thomas, Professor of Marketing, Georgetown University